The firm of Zeev Liond & Co. has a tradition dating back many years, originating with the former Minister of Justice, the Late Shmuel Tamir, who passed away in 1987, when the firm bore its previous name "Shmuel Tamir, Moritz & Liond". After Yehuda Moritz's retirement in 1991, Zeev Liond became the head of the firm.

Over the years the firm has gained prominence for its litigation services, as well as its work in real estate and commercial law, and it has acquired a fine reputation in the spheres of media, press law and defamation.

 The firm is ranked by D&B as one of the leading firms in Israel in the practice area of defamation law

 and well-known in the practice area of intellectual property